{"id":713,"date":"2025-12-29T13:31:40","date_gmt":"2025-12-29T13:31:40","guid":{"rendered":"http:\/\/guupon.com\/index.php\/2025\/12\/29\/how-to-make-your-ux-research-hard-to-ignore-2\/"},"modified":"2025-12-29T13:31:40","modified_gmt":"2025-12-29T13:31:40","slug":"how-to-make-your-ux-research-hard-to-ignore-2","status":"publish","type":"post","link":"http:\/\/guupon.com\/index.php\/2025\/12\/29\/how-to-make-your-ux-research-hard-to-ignore-2\/","title":{"rendered":"How To Make Your UX Research Hard To Ignore"},"content":{"rendered":"
How To Make Your UX Research Hard To Ignore<\/title> <\/head> <body> <\/p>\n<article>\n<header>\n<h1>How To Make Your UX Research Hard To Ignore<\/h1>\n<address>Vitaly Friedman<\/address>\n<p> <time datetime=\"2025-10-16T13:00:00+00:00\" class=\"op-published\">2025-10-16T13:00:00+00:00<\/time> <time datetime=\"2025-10-16T13:00:00+00:00\" class=\"op-modified\">2025-12-29T12:32:22+00:00<\/time> <\/header>\n<p>In the early days of my career, I believed that nothing <strong>wins an argument<\/strong> more effectively than strong and unbiased research. Surely facts speak for themselves, I thought.<\/p>\n<p>If I just get enough data, just enough evidence, just enough clarity on where users struggle — well, once I have it all and I present it all, it alone will surely change people\u2019s minds, hearts, and beliefs. And, most importantly, it will help everyone see, understand, and perhaps even appreciate and commit to <strong>what needs to be done<\/strong>.<\/p>\n<p>Well, it\u2019s not quite like that. In fact, the stronger and louder the data, the more likely it is to be <strong>questioned<\/strong>. And there is a good reason for that, which is often left between the lines.<\/p>\n<h2 id=\"research-amplifies-internal-flaws\">Research Amplifies Internal Flaws<\/h2>\n<p>Throughout the years, I\u2019ve often seen data speaking volumes about where the business is failing, where customers are struggling, where the team is faltering — and where an <strong>urgent turnaround<\/strong> is necessary. It was right there, in plain sight: clear, loud, and obvious.<\/p>\n<figure class=\" break-out article__image \"> <a href=\"https:\/\/medium.com\/shopify-ux\/the-design-process-is-a-lie-465a7064a733\"> <img loading=\"lazy\" decoding=\"async\" fetchpriority=\"low\" width=\"800\" height=\"600\" srcset=\"https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_80\/w_400\/https:\/\/files.smashing.media\/articles\/how-make-ux-research-hard-to-ignore\/1-illustration-jose-torre.jpg 400w, https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_80\/w_800\/https:\/\/files.smashing.media\/articles\/how-make-ux-research-hard-to-ignore\/1-illustration-jose-torre.jpg 800w, https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_80\/w_1200\/https:\/\/files.smashing.media\/articles\/how-make-ux-research-hard-to-ignore\/1-illustration-jose-torre.jpg 1200w, https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_80\/w_1600\/https:\/\/files.smashing.media\/articles\/how-make-ux-research-hard-to-ignore\/1-illustration-jose-torre.jpg 1600w, https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_80\/w_2000\/https:\/\/files.smashing.media\/articles\/how-make-ux-research-hard-to-ignore\/1-illustration-jose-torre.jpg 2000w\" src=\"https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_80\/w_400\/https:\/\/files.smashing.media\/articles\/how-make-ux-research-hard-to-ignore\/1-illustration-jose-torre.jpg\" sizes=\"auto, 100vw\" alt=\"Illustration by Jos\u00e9 Torre.\" \/> <\/a><figcaption class=\"op-vertical-bottom\"> Good research doesn’t just uncover troubles; it also amplifies internal flaws and poor decisions. Wonderful illustration by <a href='https:\/\/medium.com\/shopify-ux\/the-design-process-is-a-lie-465a7064a733'>Jos\u00e9 Torre<\/a>. (<a href='https:\/\/files.smashing.media\/articles\/how-make-ux-research-hard-to-ignore\/1-illustration-jose-torre.jpg'>Large preview<\/a>) <\/figcaption><\/figure>\n<p>But because it\u2019s so clear, it reflects back, often amplifying all the sharp edges and all the cut corners in all the wrong places. It reflects internal flaws, <strong>wrong assumptions<\/strong>, and failing projects — some of them signed off years ago, with secured budgets, big promotions, and approved headcounts. Questioning them means <strong>questioning authority<\/strong>, and often it\u2019s a tough path to take.<\/p>\n<p>As it turns out, strong data is very, very good at raising <strong>uncomfortable truths<\/strong> that most companies don\u2019t really want to acknowledge. That\u2019s why, at times, research is deemed \u201cunnecessary,\u201d or why we don\u2019t get access to users, or why <strong>loud voices<\/strong> always win big arguments.<\/p>\n<figure class=\" break-out article__image \"> <a href=\"https:\/\/files.smashing.media\/articles\/how-make-ux-research-hard-to-ignore\/2-ux-research-b2b.jpg\"> <img loading=\"lazy\" decoding=\"async\" fetchpriority=\"low\" width=\"800\" height=\"450\" srcset=\"https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_80\/w_400\/https:\/\/files.smashing.media\/articles\/how-make-ux-research-hard-to-ignore\/2-ux-research-b2b.jpg 400w, https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_80\/w_800\/https:\/\/files.smashing.media\/articles\/how-make-ux-research-hard-to-ignore\/2-ux-research-b2b.jpg 800w, https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_80\/w_1200\/https:\/\/files.smashing.media\/articles\/how-make-ux-research-hard-to-ignore\/2-ux-research-b2b.jpg 1200w, https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_80\/w_1600\/https:\/\/files.smashing.media\/articles\/how-make-ux-research-hard-to-ignore\/2-ux-research-b2b.jpg 1600w, https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_80\/w_2000\/https:\/\/files.smashing.media\/articles\/how-make-ux-research-hard-to-ignore\/2-ux-research-b2b.jpg 2000w\" src=\"https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_80\/w_400\/https:\/\/files.smashing.media\/articles\/how-make-ux-research-hard-to-ignore\/2-ux-research-b2b.jpg\" sizes=\"auto, 100vw\" alt=\"UX Research in B2B.\" \/> <\/a><figcaption class=\"op-vertical-bottom\"> UX Research in B2B: when you don\u2019t have access to users. (<a href='https:\/\/files.smashing.media\/articles\/how-make-ux-research-hard-to-ignore\/2-ux-research-b2b.jpg'>Large preview<\/a>) <\/figcaption><\/figure>\n<p>So even if data is presented with a lot of eagerness, gravity, and passion in that big meeting, it will get questioned, doubted, and explained away. Not because of its flaws, but because of hope, reluctance to change, and layers of <strong>internal politics<\/strong>.<\/p>\n<p>This shows up most vividly in situations when someone raises concerns about the <strong>validity and accuracy<\/strong> of research. Frankly, it\u2019s not that somebody is wrong and somebody is right. Both parties just happen to be <strong>right in a different way<\/strong>.<\/p>\n<h2 id=\"what-to-do-when-data-disagrees\">What To Do When Data Disagrees<\/h2>\n<p>We\u2019ve all heard that data always tells a story. However, it\u2019s <strong>never just a single story<\/strong>. People are complex, and pointing out a specific truth about them just by looking at numbers is rarely enough.<\/p>\n<p>When data disagrees, it doesn\u2019t mean that either is wrong. It\u2019s just that <strong>different perspectives<\/strong> reveal different parts of a whole story that isn\u2019t completed yet.<\/p>\n<figure class=\" \"> <a href=\"https:\/\/medium.com\/lexisnexis-design\/what-to-do-when-qual-and-quant-disagree-18a535164ca6\"> <img loading=\"lazy\" decoding=\"async\" fetchpriority=\"low\" width=\"800\" height=\"972\" srcset=\"https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_80\/w_400\/https:\/\/files.smashing.media\/articles\/how-make-ux-research-hard-to-ignore\/3-qual-quant-data.jpg 400w, https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_80\/w_800\/https:\/\/files.smashing.media\/articles\/how-make-ux-research-hard-to-ignore\/3-qual-quant-data.jpg 800w, https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_80\/w_1200\/https:\/\/files.smashing.media\/articles\/how-make-ux-research-hard-to-ignore\/3-qual-quant-data.jpg 1200w, https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_80\/w_1600\/https:\/\/files.smashing.media\/articles\/how-make-ux-research-hard-to-ignore\/3-qual-quant-data.jpg 1600w, https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_80\/w_2000\/https:\/\/files.smashing.media\/articles\/how-make-ux-research-hard-to-ignore\/3-qual-quant-data.jpg 2000w\" src=\"https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_80\/w_400\/https:\/\/files.smashing.media\/articles\/how-make-ux-research-hard-to-ignore\/3-qual-quant-data.jpg\" sizes=\"auto, 100vw\" alt=\"Various UX Research methods\" \/> <\/a><figcaption class=\"op-vertical-bottom\"> <a href='https:\/\/medium.com\/lexisnexis-design\/what-to-do-when-qual-and-quant-disagree-18a535164ca6'>What to do when qual and quant disagree<\/a>, a very practical guide by Archana Shah. (<a href='https:\/\/files.smashing.media\/articles\/how-make-ux-research-hard-to-ignore\/3-qual-quant-data.jpg'>Large preview<\/a>) <\/figcaption><\/figure>\n<p>In digital products, most stories have <strong>2 sides<\/strong>:<\/p>\n<ul>\n<li><strong>Quantitative data<\/strong> \u2190 What\/When: behavior patterns at scale.<\/li>\n<li><strong>Qualitative data<\/strong> \u2190 Why\/How: user needs and motivations.<\/li>\n<li>\u21b3 Quant usually comes from analytics, surveys, and experiments.<\/li>\n<li>\u21b3 Qual comes from tests, observations, and open-ended surveys.<\/li>\n<\/ul>\n<p>Risk-averse teams overestimate the <strong>weight of big numbers<\/strong> in quantitative research. Users exaggerate the frequency and severity of issues that are critical for them. As Archana Shah <a href=\"https:\/\/medium.com\/lexisnexis-design\/what-to-do-when-qual-and-quant-disagree-18a535164ca6\">noted<\/a>, designers get carried away by users\u2019 <strong>confident responses<\/strong> and often overestimate what people say and do.<\/p>\n<p>And so, eventually, data coming from different teams paints a different picture. And when it happens, we need to <strong>reconcile and triangulate<\/strong>. With the former, we track what\u2019s missing, omitted, or overlooked. With the latter, we <strong>cross-validate data<\/strong> — e.g., finding pairings of qual\/quant streams of data, then clustering them together to see what\u2019s there and what\u2019s missing, and exploring from there.<\/p>\n<p>And even with all of it in place and data conflicts resolved, we still need to do one more thing to make a strong argument: we need to tell a <strong>damn good story<\/strong>.<\/p>\n<h2 id=\"facts-don-t-win-arguments-stories-do\">Facts Don\u2019t Win Arguments, Stories Do<\/h2>\n<p>Research isn\u2019t everything. <a href=\"https:\/\/www.linkedin.com\/posts\/erikahall_tapping-the-sign-again-every-time-i-see-activity-7360805865051865090-uldg\">Facts don\u2019t win arguments<\/a> — <strong>powerful stories do<\/strong>. But a story that starts with a spreadsheet isn\u2019t always inspiring or effective. Perhaps it brings a problem into the spotlight, but it doesn\u2019t lead to a resolution.<\/p>\n<figure class=\" break-out article__image \"> <a href=\"https:\/\/medium.com\/shopify-ux\/the-design-process-is-a-lie-465a7064a733\"> <img loading=\"lazy\" decoding=\"async\" fetchpriority=\"low\" width=\"800\" height=\"600\" srcset=\"https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_80\/w_400\/https:\/\/files.smashing.media\/articles\/how-make-ux-research-hard-to-ignore\/4-illustration-jose-torre.png 400w, https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_80\/w_800\/https:\/\/files.smashing.media\/articles\/how-make-ux-research-hard-to-ignore\/4-illustration-jose-torre.png 800w, https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_80\/w_1200\/https:\/\/files.smashing.media\/articles\/how-make-ux-research-hard-to-ignore\/4-illustration-jose-torre.png 1200w, https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_80\/w_1600\/https:\/\/files.smashing.media\/articles\/how-make-ux-research-hard-to-ignore\/4-illustration-jose-torre.png 1600w, https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_80\/w_2000\/https:\/\/files.smashing.media\/articles\/how-make-ux-research-hard-to-ignore\/4-illustration-jose-torre.png 2000w\" src=\"https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_80\/w_400\/https:\/\/files.smashing.media\/articles\/how-make-ux-research-hard-to-ignore\/4-illustration-jose-torre.png\" sizes=\"auto, 100vw\" alt=\"Illustration by Jos\u00e9 Torre.\" \/> <\/a><figcaption class=\"op-vertical-bottom\"> Presenting research is more than presenting findings. It must be wrapped inside an actionable story. Wonderful illustration by <a href='https:\/\/medium.com\/shopify-ux\/the-design-process-is-a-lie-465a7064a733'>Jos\u00e9 Torre<\/a>. (<a href='https:\/\/files.smashing.media\/articles\/how-make-ux-research-hard-to-ignore\/4-illustration-jose-torre.png'>Large preview<\/a>) <\/figcaption><\/figure>\n<p>The very first thing I try to do in that big boardroom meeting is to emphasize <strong>what unites us<\/strong> — shared goals, principles, and commitments that are relevant to the topic at hand. Then, I show how new data <strong>confirms or confronts<\/strong> our commitments, with specific problems we believe we need to address.<\/p>\n<p>When a question about the quality of data comes in, I need to show that it has been <strong>reconciled and triangulated<\/strong> already and discussed with other teams as well.<\/p>\n<p>A good story has a poignant ending. People need to see an <strong>alternative future<\/strong> to trust and accept the data — and a clear and safe path forward to commit to it. So I always try to present options and solutions that we believe will drive change and explain our decision-making behind that.<\/p>\n<figure class=\" break-out article__image \"> <a href=\"https:\/\/ucdc.therectangles.com\"> <img loading=\"lazy\" decoding=\"async\" fetchpriority=\"low\" width=\"800\" height=\"485\" srcset=\"https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_80\/w_400\/https:\/\/files.smashing.media\/articles\/how-make-ux-research-hard-to-ignore\/5-art-interviewing-stakeholders.png 400w, https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_80\/w_800\/https:\/\/files.smashing.media\/articles\/how-make-ux-research-hard-to-ignore\/5-art-interviewing-stakeholders.png 800w, https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_80\/w_1200\/https:\/\/files.smashing.media\/articles\/how-make-ux-research-hard-to-ignore\/5-art-interviewing-stakeholders.png 1200w, https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_80\/w_1600\/https:\/\/files.smashing.media\/articles\/how-make-ux-research-hard-to-ignore\/5-art-interviewing-stakeholders.png 1600w, https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_80\/w_2000\/https:\/\/files.smashing.media\/articles\/how-make-ux-research-hard-to-ignore\/5-art-interviewing-stakeholders.png 2000w\" src=\"https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_80\/w_400\/https:\/\/files.smashing.media\/articles\/how-make-ux-research-hard-to-ignore\/5-art-interviewing-stakeholders.png\" sizes=\"auto, 100vw\" alt=\"User Centered Design Canvas\" \/> <\/a><figcaption class=\"op-vertical-bottom\"> A useful little helper to understand what stakeholders truly care about. <a href='https:\/\/ucdc.therectangles.com'>User Centered Design Canvas<\/a> could be applied to stakeholders. (<a href='https:\/\/files.smashing.media\/articles\/how-make-ux-research-hard-to-ignore\/5-art-interviewing-stakeholders.png'>Large preview<\/a>) <\/figcaption><\/figure>\n<p>They also need to believe that this distant future is <strong>within reach<\/strong>, and that they can pull it off, albeit under a tough timeline or with limited resources.<\/p>\n<p>And: a good story also presents a viable, compelling, <strong>shared goal<\/strong> that people can rally around and commit to. Ideally, it\u2019s something that has a direct benefit for them and their teams.<\/p>\n<p>These are the ingredients of the story that I always try to keep in my mind when working on that big presentation. And in fact, data is a <strong>starting point<\/strong>, but it does need a story wrapped around it to be effective.<\/p>\n<h2 id=\"wrapping-up\">Wrapping Up<\/h2>\n<p>There is nothing more disappointing than finding a real problem that real people struggle with and facing the harsh reality of research <strong>not being trusted<\/strong> or valued.<\/p>\n<p>We\u2019ve all been there before. The best thing you can do is to <strong>be prepared<\/strong>: have strong data to back you up, include both quantitative and qualitative research — preferably with video clips from real customers — but also paint a <strong>viable future<\/strong> which seems within reach.<\/p>\n<p>And sometimes nothing changes until <strong>something breaks<\/strong>. And at times, there isn\u2019t much you can do about it unless you are prepared when it happens.<\/p>\n<blockquote><p>\u201cData doesn\u2019t change minds, and facts don\u2019t settle fights. Having answers isn\u2019t the same as learning, and it for sure isn\u2019t the same as making evidence-based decisions.\u201d<\/p>\n<p>— Erika Hall<\/p><\/blockquote>\n<h2 id=\"meet-how-to-measure-ux-and-design-impact\">Meet \u201cHow To Measure UX And Design Impact\u201d<\/h2>\n<p>You can find more details on <strong>UX Research<\/strong> in <a href=\"https:\/\/measure-ux.com\/\"><strong>Measure UX & Design Impact<\/strong><\/a> (8h), a practical guide for designers and UX leads to measure and show your UX impact on business. Use the code \ud83c\udf9f <code>IMPACT<\/code> to save 20% off today. <a href=\"https:\/\/measure-ux.com\/\">Jump to the details<\/a>.<\/p>\n<figure style=\"margin-bottom:0;padding-bottom:0\" class=\"article__image\"> <a href=\"https:\/\/measure-ux.com\/\" title=\"How To Measure UX and Design Impact, with Vitaly Friedman\"> <img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"466\" style=\"border-radius: 11px\" src=\"https:\/\/files.smashing.media\/articles\/ux-metrics-video-course-release\/measure-ux-and-design-impact-course.png\" alt=\"How to Measure UX and Design Impact, with Vitaly Friedman.\"> <\/a> <\/figure>\n<div class=\"book-cta__inverted\">\n<div class=\"book-cta\" data-handler=\"ContentTabs\" data-mq=\"(max-width: 480px)\">\n<nav class=\"content-tabs content-tabs--books\">\n<ul>\n<li class=\"content-tab\"><a href=\"#\"><button class=\"btn btn--small btn--white btn--white--bordered\"> Video + UX Training<\/button><\/a><\/li>\n<li class=\"content-tab\"><a href=\"#\"><button class=\"btn btn--small btn--white btn--white--bordered\">Video only<\/button><\/a><\/li>\n<\/ul>\n<\/nav>\n<div class=\"book-cta__col book-cta__hardcover content-tab--content\">\n<h3 class=\"book-cta__title\"><span>Video + UX Training<\/span><\/h3>\n<p><span class=\"book-cta__price\"><span><span class=\"\"><span class=\"currency-sign\">$<\/span> <span>495<span class=\"sup\">.00<\/span><\/span><\/span> <span class=\"book-cta__price--old\"><span class=\"currency-sign\">$<\/span> <span>799<span class=\"sup\">.00<\/span><\/span><\/span><\/span><\/span> <a href=\"https:\/\/smart-interface-design-patterns.thinkific.com\/enroll\/3081832?price_id=3951439\" class=\"btn btn--full btn--medium btn--text-shadow\"> Get Video + UX Training<\/p>\n<div><\/div>\n<p><\/a><\/p>\n<p class=\"book-cta__desc\">25 video lessons (8h) + <a href=\"https:\/\/smashingconf.com\/online-workshops\/workshops\/vitaly-friedman-impact-design\/\">Live UX Training<\/a>.<br \/>100 days money-back-guarantee.<\/p>\n<\/div>\n<div class=\"book-cta__col book-cta__ebook content-tab--content\">\n<h3 class=\"book-cta__title\"><span>Video only<\/span><\/h3>\n<div data-audience=\"anonymous free supporter\" data-remove=\"true\"><span class=\"book-cta__price\" data-handler=\"PriceTag\"><span><span class=\"\"><span class=\"currency-sign\">$<\/span> <span>250<span class=\"sup\">.00<\/span><\/span><\/span><span class=\"book-cta__price--old\"><span class=\"currency-sign\">$<\/span> <span>395<span class=\"sup\">.00<\/span><\/span><\/span><\/span><\/div>\n<p> <a href=\"https:\/\/smart-interface-design-patterns.thinkific.com\/enroll\/3081832?price_id=3950630\" class=\"btn btn--full btn--medium btn--text-shadow\"> Get the video course<\/p>\n<div><\/div>\n<p><\/a><\/p>\n<p class=\"book-cta__desc\" data-audience=\"anonymous free supporter\" data-remove=\"true\">25 video lessons (8h). Updated yearly.<br \/>Also available as a <a href=\"https:\/\/smart-interface-design-patterns.thinkific.com\/enroll\/3082557?price_id=3951421\">UX Bundle with 2 video courses.<\/a><\/p>\n<\/div>\n<p><span><\/span><\/div>\n<\/div>\n<h2 id=\"useful-resources\">Useful Resources<\/h2>\n<ul>\n<li>\u201c<a href=\"https:\/\/www.dscout.com\/people-nerds\/present-research-for-stakeholders-tips\">How to Present Research So Stakeholders Sit Up and Take Action<\/a>\u201d, by Nikki Anderson<\/li>\n<li>\u201c<a href=\"https:\/\/medium.com\/lexisnexis-design\/what-to-do-when-qual-and-quant-disagree-18a535164ca6\">What To Do When Data Disagrees<\/a>\u201d, by Subhasree Chatterjee, Archana Shah, Sanket Shukl, and Jason Bressler<\/li>\n<li>\u201c<a href=\"https:\/\/medium.com\/shopify-ux\/how-to-use-mixed-method-research-to-drive-product-decisions-7ff023e5b107\">Mixed-Method UX Research<\/a>\u201d, by Raschin Fatemi<\/li>\n<li>\u201c<a href=\"https:\/\/medium.com\/@jwill7378\/confidently-step-into-mixed-method-ux-research-a-step-by-step-framework-for-mixed-method-research-98f4284b8ebe\">A Step-by-Step Framework For Mixed-Method Research<\/a>\u201d, by Jeremy Williams<\/li>\n<li>\u201c<a href=\"https:\/\/dscout.com\/people-nerds\/mixed-methods-research\">The Ultimate Guide To Mixed Methods<\/a>\u201d, by Ben Wiedmaier<\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/posts\/vitalyfriedman_ux-surveys-activity-7222861773375180800-O0c0\">Survey Design Cheatsheet<\/a>, by yours truly<\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/posts\/vitalyfriedman_ux-design-research-activity-7227973209839538177-P3iV\">Useful Calculators For UX Research<\/a>, by yours truly<\/li>\n<li><a href=\"https:\/\/vimeo.com\/188285898?fl=pl&fe=vl\">Beyond Measure<\/a>, by Erika Hall<\/li>\n<\/ul>\n<p><strong>Useful Books<\/strong><\/p>\n<ul>\n<li><em>Just Enough Research<\/em>, by Erika Hall<\/li>\n<li><em>Designing Surveys That Work<\/em>, by Caroline Jarrett<\/li>\n<li><em>Designing Quality Survey Questions<\/em>, by Sheila B. Robinson<\/li>\n<\/ul>\n<div class=\"signature\"> <img src=\"https:\/\/www.smashingmagazine.com\/images\/logo\/logo--red.png\" alt=\"Smashing Editorial\" width=\"35\" height=\"46\" loading=\"lazy\" decoding=\"async\" \/> <span>(yk)<\/span> <\/div>\n<\/article>\n<p> <\/body> <\/html><\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"text-justify mb-2\" >Research isn\u2019t everything. Facts alone don\u2019t win arguments, but powerful stories do. Here\u2019s how to turn your research into narratives that inspire trust and influence decisions.<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-713","post","type-post","status-publish","format-standard","hentry","category-ux"],"_links":{"self":[{"href":"http:\/\/guupon.com\/index.php\/wp-json\/wp\/v2\/posts\/713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/guupon.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/guupon.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/guupon.com\/index.php\/wp-json\/wp\/v2\/comments?post=713"}],"version-history":[{"count":0,"href":"http:\/\/guupon.com\/index.php\/wp-json\/wp\/v2\/posts\/713\/revisions"}],"wp:attachment":[{"href":"http:\/\/guupon.com\/index.php\/wp-json\/wp\/v2\/media?parent=713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/guupon.com\/index.php\/wp-json\/wp\/v2\/categories?post=713"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/guupon.com\/index.php\/wp-json\/wp\/v2\/tags?post=713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}